Cloud-based energy disaggregation software is hitting the gamification spot with consumers. Smartphone penetration is escalating at a steady rate and industries across the board know that they have to engage with their customers via mobile applications in order to stay ahead. Smartphone users spend a great deal of time on these apps and it would be a lost opportunity for any business to ignore this trend. Utilities are no exception. Mobile energy saving apps have the potential to help utility consumers stay on top of their energy consumption and an efficient mobile strategy can help utilities work more closely with their customers when it comes to reducing grid loads especially during peak hours. Full article HERE.